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How to Edit E-commerce Photos for Higher Conversion?

Are you tired of the situation when customers browse your website but never buy anything? Have you thought about what’s stopping them? It might be due to product images. Dark and messy images can kill trust and lose interest fast. But don’t worry, you can attract customers and boost your sales. This guide will explore simple steps to create stunning, reliable photos that will automatically boost your conversions. Stop losing sales and edit your images to transform your business. Scroll down the page and read every important information that you need to know. Why E-commerce Photo Editing Directly Impacts Conversions?Running an online clothing store and want to attract more customers? <a href="https://imageretouchindia.com/e-commerce-photo-editing/" rel="noopener noreferrer" target="_blank">E-commerce Product Photo Editing in UK</a> generally impacts conversions by grabbing first impressions, building trust, and increasing product sales. High-quality products clearly showcase a product’s features, whereas ordinary images may not stand out properly in the competitive market trends. Here are a few reasons that photo editing increases conversions:<ol><li data-list="bullet">Refine the image by adding clarity, accuracy, and overall quality of the product image. </li><li data-list="bullet">It removes black spots, provides a suitable background, and creates shadows in your image </li><li data-list="bullet">Turn your images for high engagement on social media platforms (Instagram, Website, Facebook) </li></ol>Did you know: A survey conducted by <a href="https://www.retailtechnologyreview.com/articles/2022/10/14/75-of-online-shoppers-rely-on-product-photography-to-make-purchasing-decisions/" rel="noopener noreferrer" target="_blank">Retail Technology Review</a> indicates that 75% of online shoppers rely on product photos when deciding to purchase, highlighting that high-quality images are crucial for e-commerce growth and conversion rates.Simple Steps to Edit Your Product PhotosWondering how editors use a white background behind their product images? It’s all possible due to the professional image editing technique. Customers generally explore product images on the website. They can’t touch, feel, or try your product. Great photos not only look clear and pretty, but they also convince customers to click “Add to Cart”. The main goal is to make your product stand out in the market and boost sales. Read the simple steps to edit your product photos: Clean Up the BackgroundThe easiest way to clean up the background is to insert a white background. It provides the professional touch to your product. How to do it: There are editing applications available on the internet, such as Adobe Photoshop, Canva, and GIMP. You can easily edit your product images at your convenience. Pro Tip: Make sure to choose the proper white background. Avoid greyish and yellowish backgrounds. This creates your product to pop. Fix Darkness and LightingsA dark product image can make your product look cheap and brandless. Adjust the brightness to make it fresher and appealing to the customers.  How to do it: Open your editing app and find the “Exposure” or “Brightness” slider. Keep increasing the brightness until the product looks clear. After that, adjust the “Contrast” slider to make colors stand out. Pro Tip: Don’t overdo it. Adjust the product on that level as it looks natural, don’t make it look fake. Get the Right ColorThis is the most important aspect of the <a href="https://imageretouchindia.com/e-commerce-photo-editing/" rel="noopener noreferrer" target="_blank">Professional product photo editing services in USA</a> techniques. The color of the product should match exactly the color of the real photo. If the color doesn’t match the real product, the customer will be unsatisfied with the service. How to do it: Use the “Saturation” and “Vibrance” effect. The saturation provides the strongest color effect, whereas vibrance focuses on the weaker colors. Use the vibrant color accurately and lively. Pro Tip: Check your product’s color in natural sunlight and try to match the color accordingly.Make it Sharp & Clear A blurry photo can cause an instant turn-off. Sharpening the image can help the customers to see all the important details. Like the texture of fabric or the label on the jar.  How to do it: Look for the “Sharpening” or “Clarity” tool. Slide it up to the limit until the extracted details are visible properly. Zoom in on your image to check whether the edges look crisp.Pro Tip: Excessive sharpness can make the image appear sharp, grainy, and weird. Resize Image for the WebA huge, high-quality image file loads very slowly. If the page takes time to load the image, customers get uninterested and leave the page.How to do it: After the process of editing, “Export or “Save” your image for the web. Most apps have a smaller file size. A width of 1000-1500 pixels is perfect. Pro Tip: Use a free website to compress your images without losing quality.Essential Tools for E-commerce Photo EditingNow, you know the image editing process for e-commerce. But do you know what the essential tools are to modify your image? Well, there are different DIY apps or software available on the internet. Here is a breakdown of the available tools: Free Editing Desktop & Apps<ol><li data-list="bullet">GIMP </li><li data-list="bullet">Photopea</li><li data-list="bullet">Pixlr</li><li data-list="bullet">Canva </li><li data-list="bullet">Adobe Express</li><li data-list="bullet">Snapseed</li><li data-list="bullet">Apple Photos</li></ol>Professional Editing Software<ol><li data-list="bullet">Adobe Photoshop</li><li data-list="bullet">Adobe Lightroom Classic </li><li data-list="bullet">Capture One </li><li data-list="bullet">Affinity Photo</li><li data-list="bullet">DxO Photo Lab</li></ol>AI-Powered Tools<ol><li data-list="bullet">Luminar Neo </li><li data-list="bullet">Imagen AI</li><li data-list="bullet">Lensa </li><li data-list="bullet">Canva </li><li data-list="bullet">Picsart</li><li data-list="bullet">Photoroom</li></ol>Things to Remember: When editing, keep a physical sample of the product nearby to compare colors accurately. If possible, use color calibration cards during photography to simplify color correction. Common Editing Mistakes That Hurt ConversionsAre your product images accidentally pushing customers away? Before you edit your photos, avoid these common mistakes that lead to lower conversions. <ol><li data-list="bullet">Over-editing: Modifying images so much that they look unnatural or artificial. This will create unrealistic expectations for customers and defame the brand’s authenticity.</li><li data-list="bullet">Lack of Visual Consistency: Adding different colors or changing the image pattern will make the image unprofessional and untrustworthy. </li><li data-list="bullet">Incorrect Background Selection: Using a dark and colorful background will pull away the focus of customers. </li><li data-list="bullet">Ignoring Mobile Optimization: <a href="https://imageretouchindia.com/e-commerce-photo-editing/" rel="noopener noreferrer" target="_blank">Image editing services for e-commerce is US & UK</a> need the image to be customized as per the device. If you ignore it, it can lead to buffering on the website. </li></ol>ConclusionProduct image editing is a crucial technique for boosting online sales. The main aim is to showcase the products honestly and attractively. If you create unrealistic images to make it extraordinary, it will not work. By following the correct steps, edit your product image accurately to build online customers. Start with your product today and use different software and built-in apps to enhance the quality of your product images. At Image Retouch India, with years of experience, our team of professional editors provides the service with care and utmost dedication. If you need  Product Photo Editing Services for e-commerce, reach out to <a href="https://imageretouchindia.com/" rel="noopener noreferrer" target="_blank">Image Retouch India</a> and explore our website for available services. Fill in the required details and submit the form.